Project : Nadi Tea - A Journey of Flavor and Design
Client: Nafa Food Germany
Brand: Nadi Tea
Target Market: Germany and Saudi Arabia
Brand: Nadi Tea
Target Market: Germany and Saudi Arabia
Nadi Tea's Ambitious Launch:
Nafa Food, a well-respected name in Germany, set its sights on launching a new tea brand - Nadi Tea. This brand was created to captivate the palates of consumers in Germany and Saudi Arabia. The journey of Nadi Tea was a fusion of flavor and design, bringing in Nasir Rauf as an art director to lead the way.
From Art Direction to Packaging:
Nasir Rauf's creative touch extended beyond the lens. He took on the role of an art director, orchestrating the entire creative vision. His first masterpiece was the design of the Nadi Tea logo, setting the tone for what was to come. The packaging of the tea was a crucial element of the brand's identity. Nasir's lens captured the essence of Nadi Tea in its various flavors - Green Tea, Earl Grey Tea, Cardamom, and Black Tea. Each flavor was color-coded, forming a visual language that resonated with the audience.
Nasir Rauf's creative touch extended beyond the lens. He took on the role of an art director, orchestrating the entire creative vision. His first masterpiece was the design of the Nadi Tea logo, setting the tone for what was to come. The packaging of the tea was a crucial element of the brand's identity. Nasir's lens captured the essence of Nadi Tea in its various flavors - Green Tea, Earl Grey Tea, Cardamom, and Black Tea. Each flavor was color-coded, forming a visual language that resonated with the audience.
Mastering the Art of Targeting:
Nasir recognized the importance of targeting different markets. For the German audience, he created a captivating image with a tea cup, accompanied by a model to convey the essence of a traditional German tea experience.
Nasir recognized the importance of targeting different markets. For the German audience, he created a captivating image with a tea cup, accompanied by a model to convey the essence of a traditional German tea experience.
Saudi Arabia - A Unique Approach:
In Saudi Arabia, Nasir delved deep into the culture. He embraced the use of the scarf color and the background's hues, synchronizing them with the tea's flavor, aligning with the packaging's color grading. For the group shot, he transported the viewer to an early, soft morning. The scene was set in a beautifully lit, white bedroom where a gracious woman enjoyed her morning tea in bed.
In Saudi Arabia, Nasir delved deep into the culture. He embraced the use of the scarf color and the background's hues, synchronizing them with the tea's flavor, aligning with the packaging's color grading. For the group shot, he transported the viewer to an early, soft morning. The scene was set in a beautifully lit, white bedroom where a gracious woman enjoyed her morning tea in bed.
Universal Appreciation:
The images that Nasir crafted were a universal success. They bridged the cultural and geographical gaps, appealing to both the German and Saudi markets. The audience's appreciation was echoed by the client's choice to continue the partnership. Subsequently, Nasir designed and shot all the client's future products, cementing a strong and creative collaboration.
The images that Nasir crafted were a universal success. They bridged the cultural and geographical gaps, appealing to both the German and Saudi markets. The audience's appreciation was echoed by the client's choice to continue the partnership. Subsequently, Nasir designed and shot all the client's future products, cementing a strong and creative collaboration.
In Conclusion:
Nadi Tea's journey is a testament to the power of creativity and design in the world of consumer products. Nasir Rauf's artistry seamlessly intertwined with Nadi Tea's identity, fusing flavors, colors, and culture. The success of this endeavor is a reminder of how art can transcend boundaries and create a universal language of appreciation and connection.
Nadi Tea's journey is a testament to the power of creativity and design in the world of consumer products. Nasir Rauf's artistry seamlessly intertwined with Nadi Tea's identity, fusing flavors, colors, and culture. The success of this endeavor is a reminder of how art can transcend boundaries and create a universal language of appreciation and connection.
